Marketing is informing the general public about our item, service, ability or knowledge.
It is essentially about aiming to offer something. We are all online marketers all the way.
Papers, publications, radio and TV are a few of the standard media platforms where one might put advert to produce public awareness in order to offer something.
These platforms are costly, minimal in reach and do not ensure fast returns on our efforts.
Other than the advert put on paper copies of papers and publications are likewise published online, it makes no business sense for the individuals or without it company running a tight advert budget plan to use these standard platforms.